Running an online store is exciting, but many businesses struggle to get visitors from Google. The reason is simple: they make basic SEO mistakes. These mistakes stop websites from ranking higher, getting traffic, and making more sales. In this blog, I will show you the 10 most common eCommerce SEO mistakes and give you simple solutions to fix them. By avoiding these, you can improve your rankings, attract more customers, and grow your sales. 1. Ignoring Product and Category Page SEO Many store owners think SEO is only about the homepage or blog. But product and category pages are the real money pages. Common mistakes: Using default product descriptions Not optimizing category pages Skipping product FAQs or reviews How to fix it: Write unique titles and descriptions for every product Add relevant keywords naturally Include customer reviews and FAQs on product pages Example: Instead of “Red Shoes Model 123,” use “Comfortable Red Running Shoes for Men – Lightweight Sports Sneakers.” 2. Duplicate Content Issues Duplicate content is one of the biggest eCommerce SEO killers. Google does not like when many pages have the same content. Where it happens: Copying manufacturer product descriptions Multiple URLs for the same product (due to filters or sorting) Copy-paste content across categories How to fix it: Write original descriptions in your own words Use canonical tags for duplicate URLs Avoid copy-paste from competitors Quick Tip: Use a tool like Screaming Frog to check duplicate pages. Table: Original vs Duplicate Content Content Type Duplicate Example Original Example Product Description Copied from manufacturer website Written with your own benefits and features Category Page Content Same text across all categories Unique text for each category Blog Content Copying competitor’s blog Fresh, unique blog with your own insights 3. Slow Website Speed If your website takes more than 3 seconds to load, visitors leave. Google also ranks slow sites lower. Why websites are slow: Heavy images Poor hosting Too many scripts How to fix it: Compress images before uploading Use caching and a Content Delivery Network (CDN) Choose fast hosting optimized for eCommerce Test speed with Google PageSpeed Insights 4. Poor Mobile Optimization Today, most shoppers use their phones. If your store is not mobile-friendly, you are losing sales. Mistakes to avoid: Desktop-only design Hard-to-read fonts on mobile Complicated mobile checkout Solutions: Use responsive design (mobile + tablet + desktop) Test your site with Google Mobile-Friendly Test Make checkout simple with fewer steps Remember: In Bangladesh and Asia, mobile shopping is more popular than desktop. 5. Messy URL Structures Your URL is important for both Google and users. Clean URLs get more clicks and rank better. Bad URL example: www.mystore.com/product?id=1234&ref=xyz Good URL example: www.mystore.com/men-running-shoes/red Best practices for URLs: Keep them short and clear Use keywords naturally Avoid random numbers and symbols 6. Weak Internal Linking Internal links help both visitors and Google understand your site. Many stores ignore this. Common problems: No links between products and categories No breadcrumbs Blogs not linking to products How to fix it: Add related products under each product page Use breadcrumbs navigation In blogs, link to your products and categories Example: In a blog about “Best Running Shoes,” link directly to your shoe product pages. 7. Poor Meta Tags and Titles Meta tags are the first thing users see in Google search results. Bad titles and descriptions lower your clicks. Mistakes to avoid: Missing meta titles Duplicate titles across pages Very short or very long descriptions How to fix it: Write unique titles with main keywords Add call-to-action in meta description Keep within Google’s character limit Table: Good vs Bad Meta Tags Element Bad Example Good Example Title “Shoes” “Buy Running Shoes Online Description “We sell shoes.” “Shop lightweight running shoes online in Bangladesh. Free shipping & easy returns.”   8. Skipping Structured Data (Schema Markup) Structured data helps Google understand your site better and show rich results like reviews, prices, and availability. Without schema: Your product shows only a link in Google. With schema: It shows star rating ⭐⭐⭐⭐⭐, price, and “In Stock” info. Fix: Use Product Schema for all products Use Review Schema for customer feedback Use FAQ Schema for common questions Tools: Google’s Structured Data Markup Helper or Schema.org 9. Not Using Analytics and Search Console Running an online store without analytics is like driving blind. Mistakes to avoid: Not tracking visitors Not checking indexing errors No idea which keywords bring traffic How to fix it: Set up Google Analytics 4 (GA4) Connect Google Search Console (GSC) Check reports weekly for improvements 10. No Content Marketing Strategy Many eCommerce sites only sell products but don’t create helpful content. This is a mistake. Why content is important: Builds trust with customers Attracts backlinks Improves rankings Ideas for eCommerce content: Blog posts (guides, comparisons, tips) Video tutorials FAQ pages Buying guides Example: If you sell furniture, write blogs like “Best Sofa for Small Living Rooms” or “How to Choose a Dining Table.” Conclusion Most online stores fail because of small but important SEO mistakes. The good news is, these mistakes are easy to fix if you take action step by step. By avoiding duplicate content, improving speed, using structured data, and focusing on product SEO, your eCommerce site can get more visitors and sales.  

For any ecommerce business, understanding your Return on Ad Spend (ROAS) is essential for optimising your campaigns and making informed decisions. ROAS is a metric that helps you determine the profitability of your ad spend by comparing the revenue generated to the cost of your advertising. But how exactly does ROAS work, and why should it matter in your advertising strategy? In this guide, we’ll break down ROAS, explain how to calculate it, and explore the factors that influence it. We’ll also share strategies to increase your ROAS and discuss how it compares to other key metrics.   What is ROAS? Return on Ad Spend (ROAS) is a metric that measures the effectiveness of your advertising campaigns by looking at the revenue generated per pound spent on ads. Essentially, ROAS answers the question: “For every pound we invest in advertising, how much revenue are we bringing in?” Calculating ROAS is straightforward: you divide the revenue generated by the advertising costs. For instance, if you spend £1,000 on ads and generate £5,000 in revenue, your ROAS is 5:1, meaning you’ve made £5 for every £1 spent. This metric is invaluable for businesses looking to maximise the profitability of their ad campaigns.   Why ROAS Matters ROAS plays a crucial role in understanding the effectiveness of your advertising strategy. A high ROAS indicates that your ads are delivering strong returns, while a low ROAS can signal that adjustments are needed. As an ecommerce agency, we know that maximising ROAS can directly impact your bottom line, helping you allocate budget more effectively and improve overall campaign profitability. Unlike other metrics, ROAS focuses purely on the financial returns of your ad spend, making it particularly useful for gauging which campaigns drive the most value. For businesses relying on platforms like Google Ads, knowing your ROAS is essential, and working with Google Ads services in the UK can help ensure you’re getting the most out of your campaigns.   How to Calculate ROAS Calculating ROAS is relatively simple: 1. Calculate Revenue Generated: Determine the revenue that can be attributed to your ads. This may involve tracking sales, subscriptions, or any other relevant conversions. 2. Divide by Ad Spend: Take your total revenue and divide it by the amount spent on ads. ROAS Formula: ROAS = Revenue Generated / Ad Spend For example, if a campaign generated £10,000 in revenue from a £2,000 ad spend, the ROAS would be 5, indicating a return of £5 for every £1 spent.   Factors Influencing ROAS Several factors can affect ROAS, and understanding these can help you optimise your campaigns more effectively. Quality of Ad Creatives High-quality ad creatives are essential for capturing attention and driving engagement. Well-designed visuals, compelling copy, and strong calls to action can significantly increase the effectiveness of your ads, boosting your ROAS. Target Audience Selection Targeting the right audience is critical for maximising ROAS. The more accurately you can reach potential customers, the higher your chances of generating conversions. Understanding your ideal audience demographics, interests, and behaviours will ensure your ads are shown to those most likely to convert. Ad Placement and Timing Where and when your ads appear can impact their performance. Placing ads on relevant platforms and displaying them at peak times ensures higher visibility and engagement. The timing of ads is also key, as showing ads during times when your audience is most active can drive better results. Campaign Optimisation Techniques Regular optimisation of your campaigns, including refining keywords, adjusting bids, and testing different ad formats, can help improve ROAS. Techniques like retargeting, A/B testing, and leveraging data analytics allow you to refine your approach based on performance data.   Strategies to Increase ROAS mproving ROAS involves a mix of strategy, optimisation, and experimentation. Here are some practical ways to increase your ROAS: Optimising Ad Creatives Well-designed and attention-grabbing ad creatives are essential. Test different visuals, headlines, and messaging to identify what resonates best with your audience. Attractive ad creatives can increase engagement rates and, in turn, boost your ROAS. Targeting the Right Audience Ensure that your ads are being shown to the right people by using precise audience targeting options. By narrowing down your audience to those most likely to be interested, you increase the chances of conversion, helping improve ROAS. Using Data and Analytics Data-driven decisions can significantly enhance your ad performance. Use analytics to track metrics like ROAS, click-through rate (CTR) (as CTR impacts rankings) and conversion rate. With these insights, you can tweak your campaigns to target better-performing segments and refine your strategies. A/B Testing Ad Variations A/B testing allows you to test different versions of your ads to determine which performs best. Try testing variables like imagery, copy, and calls-to-action to see what drives the highest returns. A data-backed approach helps in allocating ad spend more effectively.

If you’re a business owner online, you’ll know that SEO (Search Engine Optimisation) is at the heart of online visibility. But for any business aiming to build credibility and long-term growth, understanding and implementing White Hat SEO – as opposed to spammy and manipulative tactics – is essential. This guide unpacks everything you need to know, from the core principles to the techniques that make White Hat SEO a strategic, sustainable choice. What is White Hat SEO? White Hat SEO refers to SEO techniques and strategies that align with search engine guidelines, aiming to improve your site’s visibility without compromising on ethics. Unlike Black Hat SEO, which relies on shortcuts and deceptive practices that risk penalties, White Hat SEO prioritises quality and compliance. When you’re exploring ways to boost your site’s search engine rankings, White Hat SEO is the safest approach, focusing on providing genuine value to users rather than exploiting algorithm loopholes. Benefits of White Hat SEO Long-term sustainability White Hat SEO isn’t just about quick wins; it’s a commitment to sustained growth. By following practices that search engines value, your site can achieve stable rankings and avoid the penalties that come with riskier SEO tactics. Improved user experience SEO isn’t only about search engines—it’s equally about users. When you invest in our expert SEO services in London, you’re investing in strategies that ensure users have a positive experience, from faster load times to relevant content that speaks to their needs. Compliance with search engine guidelines Keeping in line with search engine guidelines is essential for any business wanting a solid online presence. By adhering to these guidelines, you’re working with search engines rather than against them, giving your site the best chance to thrive in an ever-evolving digital landscape. Building trust and credibility With White Hat SEO, you’re building a brand that users can trust. This approach fosters credibility by providing genuine value and staying transparent in all your optimisation efforts. When users trust your site, they’re more likely to return, increasing both your visibility and your conversion rates. Key Principles of White Hat SEO Following search engine guidelines White Hat SEO is deeply rooted in the principles set by search engines like Google. This means staying updated with guideline changes and prioritising practices that align with these standards, ensuring that your site is always in good standing. Focusing on user intent and experience Understanding what users want when they visit your site is crucial. When you’re practising White Hat SEO, it’s not just about drawing visitors in; it’s about meeting their expectations and answering their queries. Creating high-quality, valuable content Content is still king in SEO. Creating high-quality content that speaks directly to your audience’s needs is one of the core tenets of White Hat SEO. Not only does this keep users engaged, but it also signals to search engines that your site is worth ranking higher in results. Ethical link building practices Link building is a powerful SEO tool, but only when done ethically. White Hat SEO focuses on organic links from reputable sites. This builds your authority without resorting to manipulative practices. White Hat SEO Techniques On-Page SEO On-Page SEO is foundational to White Hat practices, focusing on optimising individual pages to make them more relevant to user queries. This includes everything from keywords to title tags and meta descriptions, ensuring each page offers value to visitors. Content Marketing Content marketing is an invaluable asset for any White Hat SEO strategy. This is where high-quality blog posts, videos, and other content types come into play, helping to answer questions and provide solutions to your target audience. Technical SEO

Let’s face it, eCommerce SEO might not be the most glamorous topic in the world, but if you want your online store to thrive, it’s your best friend. The right SEO strategy can turn your website into a sales magnet, bringing in customers like bees to honey. And in 2025, with search engines getting smarter than ever, staying on top of your SEO game isn’t just important—it’s critical. But don’t worry, we’re here to break it all down for you in easy English. By the end of this guide, you’ll know exactly how to optimize your eCommerce site for search engines and stay ahead of your competition. Let’s get started! Why Does eCommerce SEO Matter in 2025? Imagine setting up a beautiful shop in the middle of a forest where nobody can see it. That’s what having an unoptimized eCommerce website feels like. No matter how stunning your products are or how competitive your prices are, if your site doesn’t show up in search results, it’s like you don’t exist. E-commerce SEO service ensures that your store gets seen by the right people at the right time. By optimizing your site for search engines, you’ll: Bottom line? eCommerce SEO is like giving your website the spotlight it deserves. The Benefits of eCommerce SEO eCommerce SEO vs. Ads: A Comparison Aspect eCommerce SEO Paid Ads Cost Investment in time and resources upfront, but free traffic long-term. Pay-per-click costs that can add up quickly. Longevity Provides sustainable, long-term traffic. Traffic stops once you stop paying. Trust & Credibility Builds organic trust with users and search engines. May be seen as intrusive or “salesy” by users. Time to Results Takes longer to show results but offers lasting impact. Delivers immediate results but lacks longevity. Scalability Grows steadily as site authority increases. Easy to scale with increased ad budgets. The Building Blocks of eCommerce SEO in 2025 SEO isn’t just about sprinkling keywords here and there. It’s about creating a well-oiled machine that search engines love. Here’s what you need to focus on: 1. Keyword Research: Find What Your Customers Are Searching For Keywords are the foundation of any SEO strategy. But not just any keywords—you need to find the ones your potential customers are typing into Google. Here’s how to do it: Pro Tip: Look for keywords with a decent search volume and low competition to get the most bang for your buck. 2. On-Page SEO: Optimize Your Product and Category Pages Your product and category pages are the heart of your eCommerce site. Here’s how to make them SEO-friendly: 3. Technical SEO: Make Your Site a Well-Oiled Machine Technical SEO is all about making your website easy for search engines to crawl and index. Here’s your checklist: 4. Content Marketing: Attract and Educate Your Audience Content marketing isn’t just for blogs—it’s a game-changer for eCommerce SEO too. By creating helpful, engaging content, you can attract visitors and guide them to your products. Ideas for eCommerce content: Pro Tip: Don’t forget to optimize your blog posts with keywords, internal links, and high-quality images. 5. Link Building: Earn Your Backlinks Backlinks are like votes of confidence from other websites. The more high-quality backlinks you have, the more search engines trust your site. How to build backlinks: Pro Tip: Avoid spammy links. Quality always beats quantity when it comes to backlinks. 6. User Experience (UX): Keep Shoppers Happy Google loves happy users, and so should you. A great user experience boosts both your SEO and conversion rates. Here’s what to focus on: High-quality visuals: Use professional images and videos to showcase your products. Common Challenges in eCommerce SEO Let’s be real—SEO for eCommerce isn’t always smooth sailing. Here are some hurdles you might face and how to overcome them: Crawling issues: Large eCommerce sites can confuse search engines. Use proper internal linking and submit an XML sitemap. Tools and Resources for eCommerce SEO The right tools can make your SEO efforts much easier. Here are some top picks for 2025: Measuring Success: KPIs for eCommerce SEO You can’t improve what you don’t measure. Here are the key performance indicators (KPIs) to track: Average order value (AOV): Are customers spending more per purchase? Actionable Checklist for eCommerce SEO in 2025 Here’s a quick checklist to keep your SEO strategy on track: Trends to Watch in eCommerce SEO for 2025 The SEO world is always evolving. Here are some trends that will dominate in 2025: Video content: Videos are huge for engagement. Create product demos, unboxing videos, or tutorials to boost your SEO. Final Thoughts eCommerce SEO in 2025 isn’t just a “set it and forget it” strategy. It’s about continuously improving your site, staying on top of trends, and keeping your customers happy. By focusing on the basics—keywords, on-page SEO, technical SEO, content marketing, link building, and user experience—you’ll be well on your way to dominating search results and growing your online store. Remember, SEO is a marathon, not a sprint. But with the right tools and strategies, your eCommerce site will shine brighter than ever. Happy optimizing! Still, have any questions?